 757347  senseusa
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| 757347 senseusa
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Hoodia gordonii |
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 View Full-Size Image $ 19.95 Hoodia gordonii has gained a lot of attention recently, appearing on 60 Minutes and many other news reports and in countless newspaper and magazing articles for it's potential as a diet aid, providing significant loss of appetite without the "jitters" associated with other diet supplements. Hoodia gordonii is a cactus grown for centuries by bushmen in Africa. As the anchor on 60 minutes reported after trying a small amount of Hoodia cactus, she had no appetite at all for 24 hours. |
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Other Names: hoodia, xhooba, !khoba, Ghaap, hoodia cactus, South African desert cactus Hoodia (pronounced HOO-dee-ah) is a cactus-like plant that grows primarily in the semi-deserts of South Africa, Botswana, Namibia, and Angola. In the last few years, hoodia has been heavily marketed for weight loss and has become immensely popular. Although there has always been a demand for diet pills, after the ban on the herb ephedra, the market was particularly ripe for the next new diet pill. Much of hoodia's popularity stems from claims that the San Bushmen of the Kalahari desert relied on hoodia for thousands of years to ward off hunger and thirst during long hunting trips. They were said to have cut off the stem and eat the bitter-tasting plant. Hoodia gordonii grows in clumps of green upright stems. Although it is often called a cactus because it resembles one, hoodia is actually a succulent plant. It takes about five years before hoodia gordonii's pale purple flowers appear and the plant can be harvested. There are over 13 types of hoodia. The only active ingredient identified so far is a steroidal glycoside that has been called "p57". Currently, only hoodia gordonii is thought to contain p57. What is the History of Hoodia Gordonii? In 1937, a Dutch anthropologist studying the San Bushmen noted that they used hoodia gordonii to suppress appetite. In 1963, scientists at the Council for Scientific and Industrial Research (CSIR), South Africa's national laboratory, began studying hoodia. They claimed that lab animals lost weight after they were given hoodia gordonii. The South African scientists, working with a British company named Phytopharm, isolated what they believed to be an active ingredient in hoodia gordonii, a steroidal glycoside, which they named p57. After obtaining a patent in 1995, they licensed p57 to Phytopharm. Phytopharm has spent more than $20 million on hoodia research. Eventually pharmaceutical giant Pfizer learned about hoodia and expressed interest in developing a hoodia drug. In 1998, Phytopharm sub-licensed the rights to develop p57 to Pfizer for $21 million. Pfizer returned the rights to hoodia to Phytopharm, who is now working with Unilever. Much of the hype about hoodia started after 60 Minutes correspondent Leslie Stahl and crew traveled to Africa to try hoodia. They hired a local Bushman to go with them into the desert and track down some hoodia. Stahl ate it, describing it as "cucumbery in texture, but not bad." She reported that she lost the desire to eat or drink the entire day. She also said she didn't experience any immediate side effects, such as indigestion or heart palpitations. Here are some key points about hoodia that you need to know: - Hoodia gordonii looks like a cactus, but it's actually a succulent from the Kalahari Desert in southern Africa. Bushmen from the area have been using hoodia for centuries to help ward off hunger during long trips in the desert. - Hoodia gordonii is entirely natural -- it is not a drug. Pharmaceutical companies find it so promising, however, that they are trying to isolate the appetite-suppressing molecule, P57, to create a patented diet drug in the future. - Only the gordonii variation of hoodia has appetite suppressant abilities. - Hoodia tricks the brain into thinking you've eaten, and makes you feel full. - Hoodia may work right away, or may take several weeks. - Key results of hoodia reported include a reduced interest in food, delay in the time after eating before hunger sets in again, feeling full more quickly, and a general feeling of well-being - Hoodia gordonii is not a stimulant, and has no known side effects. - Hoodia appears to be safe for most people. - I've been taking hoodia periodically since early 2004 and find it can be a help in an overall weight loss effort. |
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